Founder: Joseph Schlitz Location: 300 W Walnut St Milwaukee, Wisconsin 53212
The Schlitz Family History
By a stroke of luck, Joseph Schlitz was able to take over his boss's brewery and marry his widow. He improved the brewery before his death and future owners brought it to national prominence.
Making Milwaukee Famous
With advertising slogans such as "the beer that made Milwaukee famous," Schlitz Brewing Company made itself an iconic brand both around the Milwaukee area and across the nation.
Schlitz Park and Schlitz Palm Garden
The Schlitz Brewing Company created Schlitz Park and the Schlitz Palm Garden, which both became popular destinations in Milwaukee.